#Sao Paulo Fashion week
The Blooming collection was a capsule collection created in collaboration with Brazilian designer Tom Martins for his last catwalk show, celebrated during Sao Paulo Fashion Week. The project was sponsored and inspired by YPE's products and new fragrances.
The creation of the four pieces took place during the 10 days preceding the show in a beautiful studio in the heart of Sao Paulo.
Watch and enjoy the full campaign video, which explains the collaborations and the creation process.